Zurvee

Ongoing Optimization & A/B Testing

Rotate message variants across a campaign and see which one actually lands - clarity, relevance, what almost stopped someone from engaging.

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Example survey

Which of these messages resonates most with you?
  • Message Variant A
  • Message Variant B
  • Message Variant C
How clear was the main benefit shown in this ad?
  • Very clear
  • Somewhat clear
  • Not clear
What almost stopped you from engaging further?
  • Unclear offer
  • Not relevant to me
  • Too much information
  • Nothing - it was good

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