Automotive

See where a dealership or brand's audience actually sits in the car-buying journey, and which factor - fuel efficiency, safety, price, technology, design - is driving the decision.

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Example survey

What stage of car buying are you in?

Researching
Test-driving soon
Ready to buy within 3 months
Just browsing

Which factor matters most to you?

Fuel efficiency
Safety
Price
Technology
Design

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