Zurvee

Brand Intelligence & Competitive Understanding

See how a client's audience actually perceives their brand against competitors - top-of-mind awareness, quality perception, brand associations.

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Example survey

Which of these brands comes to mind first when you think of [category]?
  • Brand A
  • Brand B
  • Brand C
  • Other / None
Other / None
Question 2 skipped
Brand A / Brand B / Brand C
How would you rate [Your Brand] on quality compared to competitors?
  • Much better
  • Somewhat better
  • About the same
  • Worse
Which word best fits your impression of [category] brands overall?
  • Innovative
  • Reliable
  • Expensive
  • Fun
  • Outdated

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